SBC Law Group

Fashion is innovation in a variety of fields, including, apparel, footwear, cuisine, interior design, arts, entertainment, engineering-automobile and cell phone design, cosmetics, etc. Fashion is the dialogue among the creative industries that proposes innovations and consumers who decide what to adopt or reject. We use intellectual property laws to protect FASHION!

Fashion law deals with the day to day business problems of the fashion and beauty industries. As with other recently developed sub-specialties of business law, fashion law is actually a compilation of several different legal disciplines. Fashion law incorporates relevant concepts from intellectual property, commercial sales, customs, real estate, employment, advertising law, and more.

Fashion trademarks are perhaps the most widely recognized form of intellectual property (IP) in the fashion industry. They appear on make-up, shoes, shirts, dresses, eyewear, etc. A fashion trademark can include words, slogans, logos and designs. They protect consumers and owners by enabling customers to distinguish between products from different companies in the marketplace.

Under current US law, it is legal to copy fashion designs -- just not the trademark (brand name/logo). Trademarks have now become the surest and easiest way to protect fashion designs and can be used to distinguish fashion goods from would be imitators in a saturated marketplace.

1. A federal trademark registration is all the evidence that you need to establish ownership of your mark
   

2. A federal trademark registration allows you to bring your infringement claim in federal court
   

3. Once you have a federal trademark it is easier to obtain a trademark registration in a foreign country
   

4. A federal registration may be filed with US Customs Service to prevent importation of counterfeit goods

We have worked in the field of fashion trademark law for over 10 years. Our attorneys make the trademark registration process simple and affordable by selecting marks that will be afforded the most protection, conducting a search of the potential trademark, drafting & filing the trademark application. Plus, all staff attorneys served as Trademark Examining Attorneys with the United States Patent and Trademark Office and have helped to register thousands of fashion brands including, Revlon, L'oreal, Estee Lauder, Balenciaga, Chanel, Dooney and Burke, Avon and countless others.

...not nearly as much as you think...

Our trademark fees are quite modest especially when you consider that a federal trademark will last forever if it is renewed in the 10th year. Our fees for filing your trademark range from $25 to $500 (not including government fees).

READY
Fill out a SBC Trademark Questionnaire by clicking the GET STARTED! button above.

SET
Determine the Service Needed
Schedule an appointment with a SBC attorney
Review Trademark Search
Review Draft Trademark Application
Approve Trademark Application for Filing

GO!
Submit Payment (via Electronic Invoice)

SUCCESS!
Receive USPTO confirmation that your mark has been filed!